Copywriting: Marketing Using Story Dynamics
Whether you are buying a bag of sweets or a house, every purchase is a journey of transformation from where you are today to a better future you desire.
In this section we will learn how you can use this rather beautiful symbiosis between story and marketing.
Introduction to Story Branding
The Hero's Journey...
A Practical Example:
The Story Funnel
OK. So as a copyeditor outside of the DreamEngine, that is your lot for the moment! Do get in touch if you have any questions or comments.
Do feel free to have a mooch around the website and see what else is going on. If you would like to come on board the DreamEngine to learn all about how stories work and really ramp up your writing and story knowledge, don't just dive in and buy it - get in touch and I'll give you a 50% discount voucher.
I look forward to hearing from you!