And the winner is...

I don't mean to be rude, but...

If you want to get money and acclaim from your writing, you need to face this... 

The book that changes lives...

There's Good News and There's Bad News...

THE GOOD NEWS IS... that story industries are DESPERATE for great stories. There's a massive demand and not enough great material. YOU can make it as a writer if you work hard and you work smart. BUT...

THE BAD NEWS IS... you can't answer the following questions: 

  1. What is a story? 

  2. What is the difference between a story and a narrative? 

  3. Why are knowledge gaps the source of EVERY story (including yours)? 

  4. Subtext is critical to the power in EVERY  story. So why is it actually impossible for a writer to work with subtext

  5. How can plot and character be one and the same thing? 

  6. What are the unavoidable three roles in every story ever written??

  7. Why is storification the most critical story dynamic a writer must understand? 

(The answers are further down the page...)  

Now, look, I know you have great story ideas, you have passion for writing, you want to be a writer more than anything, you are motivated and would LOVE to wake up one morning and think: 

"I sold 200 books while i was asleep! And today, I don't have to go to a nine-to-five! I am a writer, and all I have to do today is write. Aaaaaaaah! Bliss!" You get yourself a coffee and take it happily down to you perfect writer's nest for the day. THAT is the life for you.

Now, I don't mean to burst your bubble but if you couldn't answer the questions above, it is very unlikely that you will be able to convert your dreams, hunger and passion - and your great story ideas - into success. 

Don't forget, there are millions and millions of aspiring writers after the same prizes you want. So you have to set yourself apart from the crowd. How though? Well, there's only one foundation stone that supports all of us: STORY. 

Without a story, you have nothing. Without a story none of us even has a job. Without a GREAT story - and without telling it well - none of us has a career. The whole industry crumbles to nothing without story, so becoming an expert in story is a game-changer for your career.

The people that make it are those who recognise that story is fundamental to everything. You do see that, right?!  

So understanding where the power lies in YOUR story is critical to making it grip your audience and NEVER let up. 

Understanding how to harness that power, to KNOW how to make your story the best it can possibly be... THAT is being a writer.

Inspiration alone is not enough. To have a career you must learn how to understand the power in that inspiration and use it to get inside the head of your audience and, through the use of knowledge gaps and subtext, have them draw your story out of themselves.

I am going to show you exactly how to do that. 

Your journey to success with story begins here, with the most contemporary and advanced understanding of how stories work available anywhere on the planet today.

The professional writer

The Book That Changes The Lives of Writers

Receiving a publishing deal was a dream turned reality. In my acknowledgement page is written: David Baboulene: I did it, and you are a heck of a teacher!” Kerri Cuevas; author Deadly Kisses (2013) PCOS Book Cover
This is NOT a formula. This is brand new understanding of how stories drive the human mind. These are The Principles That Lie Beneath ALL Good Stories.

Here are some of the things you will learn: 

Masters in Story Theory1

What is a story? Why do stories exist? 

Your mind is made from narrative. Life events are narrative. Everything you know only has meaning in a narrative context. In this first section, using entertaining examples from well known books, films, television series and theatre productions, we get to understand linguistics and how stories trigger the mental reflexes we use to make memories

If you happen to be in advertising or politics you will also learn how stories can be crafted in slightly more insidious ways to plant memories into your receiver's mind. It is THAT  powerful. 

You will understand in simple, intuitive terms the overlap between the power in a story and how the mind works.

Oh, and what is a story? A story is any form of communication which has knowledge gaps in it's content.

Brain Gears

Masters in Story Theory2

Knowledge Gaps and Subtext

Once we understand the mental reflexes involved in how we remember things, we learn the basic substance of story and how to use it to trigger those reflexes.

The writer encodes knowledge gaps into the narrative. Gaps in knowledge are an evolutionary alarm signal for risk, so we become engaged and take ownership of the narrative the instant there is a gap to fill. The receiver builds the story for themselves in their own mind by providing the knowledge that goes into the gaps from their own knowledge and experience. 

And get this: The knowledge that goes into the gap is called.... Subtext. 

It's as simple and as beautiful as that. 

What is the difference between story and narrative?

A narrative is any event of change over time. A story is only ever in mind. There are no stories 'out there' in the world, just millions of narratives. The story is the phenomenon we build in mind as a result of interpreting a narrative. A story includes human cultural meaning over and above simple logical progression of change over time. A story has meaning to the receiver.  

In section 2, using well know story examples, the light begins to shine on the critical role that narrative plays in how our mind works, and exactly how every story gets its power to make you love it, take ownership and feel gripped.  

Take a look at the image below. Did you instinctively fill in the gaps to create a narrative progression from it? This is what we do, for every beat, scene, chapter, subplot - or whole story. And we do it the time.


Masters in Story Theory3

Common Story Dynamics

The writer works with knowledge gaps in order that the receiver can work with subtext. 

As a writer, you must flip your thinking. It's not about the words you write, it's about the gaps in the meaning in the words you write. You shouldn't be admiring the brilliance in your use of English, you should be admiring how you have crafted the knowledge gaps. THAT is great writing. It's the knowledge gaps that trigger the receiver into joining in. They have to do some of the work to prodice the story in their own mind for themselves. And they LOVE it! THAT is a story driven by subtext. The more gaps there are, the more the audience has to contribute and take ownership, and the more they love your story.  

To make our understanding of the substance of every story clear, we now look at the knowledge gap characteristics of the most common story dynamics. Conflict, Morality, The Major Dramatic Arc, Comedy, Aristotle's Principles and much more. All become clear and usable through examples and interactive exercises. 

As you get your head around knowledge gaps and the role they play in these dyanamics, the quality of the story they compose becomes measurably evident. The more gaps there are and the more subtext there is, the higher the public rating of the story.  

NOW you will see the knowledge gaps and subtext in EVERY story. NOW you will see the power in YOUR story. Knowledge gaps WILL be there, because knowledge gaps and subtext are the power in every story, ever told.

Knowledge gaps and subtext are the substance of every story and the source of all story power. 

Breaking Bad

Masters in Story Theory4

Character Actions

Characters are, of course, central to everything in story. You HAVE to understand character to understand story. 

This section focuses on character motivation, protagonism, antagonism, morality, meaningful conflict, inner and outer arcs, character growth and the six questions you should ask of each of your characters. 

We also find out how it is that plot and character... follow me carefully now... are one and the same thing... Because the actions and decisions a character takes define who they truly are. And the actions a character takes also define what happens. And what happens delivers the plot. Once your writing achieves this beautiful confluence of a plot driven by the authentic choices of your characters... Wow. Your writing suddenly transforms on to a whole new dimension. 

Character actions are the medium that the writer uses to communicate with the receiver.

When you perceive problems in a story, they will almost certainly be in the character area. Understanding all about characters empowers you to make knowledgeable adjustments to the narration that power up the story. 


Masters in Story Theory5

Storification - The Secret Sauce

What are the three roles in EVERY story EVER?! 

The author frames and orientates the audience, the characters take their actions in real-time in the story world, and the receiver interprets a narrative, fills the gaps with subtext and creates meaning in mind. 

Obvious really, right?! Makes sense. 

When a receiver of a story turns the logic in a narrative progression into meaning in mind, this process is called Storification.

Storification is the secret sauce. The ultimate power in EVERY story. 

It sounds complicated, but by using childrens' stories, short films and lots of well-known story examples, you will fully understand how it works. How can I be so sure? 

Because I will cause you to experience storification in your own mind.

Storification relies on the capability of the receiver. They have to do the work to make meaning in mind and THEN they get the story. 

That's why, if you watch some Shakespeare with a 2-year-old, you will get a very different story in your mind from what they get. They are not capable of doing the work required of the receiver. This is what you must learn how to do. DRIVE the mind of the receiver so they build your story for themselves in their own mind - and they build it from the gaps you left them to fill. 

Note how this differs from traditional story theory. Instead of talking about key questions and turning points on page 27 and spirit guides giving the hero advice - all that formulaic nonsense - we are recognising that the power of a story lies in what it means to the receiver. The psychology in the conversation between an author and a receiver. That is a story's real powerbase... and you will understand how that power is crafted into place by the media in every story: character actions, choices and behaviours. 


Masters in Story Theory6

From Story Seed to Silver Screen

OK, so by the end of the book, you have a complete understanding of HOW stories work. You will see every story from now in in the context of its knowledge gap dynamics - it will be like looking at an exploded view of a story engine turning over. It's SUCH a wonderful thing to see and feel a story through this lens, and very exciting to write using gaps rather than words! 

There are only around 40 knowledge gaps that comprise every story ever made. Throughout history and off into the future - and YOUR story. Every single one is made from knowledge gaps. You will soon start to see them as your toolbox for story creation. 

And to help this process, I wrote a story from scratch. I take you on the full story development process, from the first seed of the original idea, identifying the power in the inspiration, becomes a premise, developed into the step outline, from which you can see the final script coming to life... You will see the whole story blossom and grow and you will gain EXCLUSIVE access to the finished film itself. The glorious final product. The story has power you can see. And yet there is no conflict. No 'bad guy'. No dialogue. None of the traditional things you are told you must have. But you will fully understand how it works. 

The point being, you can see how a story can improve and grow over time through knowledgeable developments which have a clear, designed, objective intent in terms of what happens in the mind of the receiver. You can have that knowledge and elevate a story through changes you will clearly see are of benefit to the final story. 

Bella Cover


Kerri Cuevas. Author
Kerri Cuevas Author 'Deadly Kisses'
Receiving a publishing deal was a dream turned reality. In my acknowledgement page is written: David Baboulene: I did it, and you are a heck of a teacher!
Steve Askham Author 'Life's a Peach! A Farmer Sutra of the Fruit Trade'
Meeting with David was an epiphany for me. It took me a month to fully grasp David´s advice, but it did sink in and when I started to write again, I just felt so FREE and infinitely more creative. My book is now complete, and I am so, so proud of it. I am sitting here looking at two contracts to publish, both from reputable and well-known publishing houses and with more potential offers due in shortly.
Helena Charlton-Jones Winner: Lucy Scher Award
David has a (genuinely) unique understanding of story combined with a masterful ability to help break it down. His wisdom and advice were invaluable in my success, and I have learnt so much from him that I will continue to apply throughout my career. Thank you, David!

A Few More...

Carolyn Goodyear Writer/Producer
David’s love and understanding of story has elevated many of my scripts which have subsequently gone on to be produced and win awards. He’s a fantastic story consultant – encouraging and full of good ideas – I can’t imagine ever writing a script without asking David to read it.
Mark Halliley
Mark Halliley Writer/Producer
We cannot recommend David highly enough. His insights and expertise have been invaluable, helping us get our script to the point where we’ve sold the option and look forward to full production.
Alex Marx
Alex Marx Writer
Story is based on the psychology in the conversation between an author and an audience. David brings the world genuinely new tools and methods that give you an objective and measurable understanding of how good your story is and clarity in how to improve it. Highly recommended.

Cheryl Neve
Cheryl Neve Scriptwriter - Sitting Under the Chestnut Tree (2021)
David has been invaluable in my story development. He has improved my screenwriting immensely, and has given me the tools I need to write the best possible stories. I doubt there is a story anywhere that couldn't benefit from his input.
Hannah Stevenson
Hannah Stevenson Producer - Eaten by Lions (2019); Uncertain Kingdom (2020)
The insight that David brought to our project was invaluable. David was able to turn our script that was a compelling story attracting initial interest into a page turner of a screenplay. He is creatively inspiring while maintaining a kind, collaborative humility that should not be underestimated. Thank you so much David.
Alex Marx
Alex Marx Writer/Producer - Miraculous Isabella (2021)
Story is based on the psychology in the conversation between an author and an audience. David brings the world genuinely new tools and methods that give you an objective and measurable understanding of how good your story is and clarity in how to improve it. Highly recommended.

You are turning pro

Does This Story Stuff Interest You?! 

I've been working on story theory for decades now. I began as a writer (I have ten books out now) and work primarily as a story consultant for books, films, television series and marketing campaigns. 

I love to help new writers gain the incredible joy and wonder that comes with understanding how stories work, so click below and I will keep you up to date with regular blog posts on various aspects of story.

I am also the MD of DreamEngine Publishing. A Producer and Head of Story for Skylark Vision - a film and television production company with around ten film stories currently in development. There will also be opportunities for you to see inside these story development projects, freebies, giveaways, opportunities to meet me, pitch your story, attend a premiere, be an extra in a film and so on. 

Lots going on! And all of it of value and interest to you if you are serious about getting a career as a writer. 

Oh, and I PROMISE I will never send you spam or share your contact details. It's just for you, me and Story Stuff! 

Join me now in the DreamEngine and let's get you on the road to the career you want.

Sign Up for More Story Goodness!

Understand How Stories Get Their Power





OK, so The Primary Colours of Story is available the world over in paperback or eBook form.

Click below to secure your copy and begin your journey to understanding how stories work, and how to harness the power in YOUR story idea. 

Thank you, and I hope you LOVE IT!




Buy it Now


  • How long must I sign up for?
    • You are signing up for a month, with ongoing months for as long as you please. 

      You can leave anytime with no penalties or problems, so why not try it out for a month? See how we get along.  

  • Can I ask you to work with me on my story or with my team?
    • Yes. On a short film, I charge £500. It's a lot more on a full-length production or series, of course, but let's chat and see what we can do. 

      Get in touch via the Story Consultancy page, where you will find the option to schedule an initial call with me. 

      Alternatively, message me from the Contact Page or get in touch with my representation - Olav Wyper at SMA Talent in the UK. Contact him using the details below: 

      Olav Wyper:
      Tel: +44 (0)1379 586734

  • Can I get a discount?
    • I love nothing more than sharing my knowledge, and I would hate to think anyone is excluded.

      There will always be discounts for anyone who needs them. Don't be shy! I want to help. Get in touch via the contact area and let's make it work for everyone.