Fruit growing is a colourful business

Get the insider secrets of the global fruit trade

The Cover for Life's a Peach!
  • How are apples are shipped 12,000kms by air and arrive in the same condition as they left?

  • How do supermarkets ensure 'Stone Fruits' arrive in 'Ready-to-Eat' condition?

  • How does New Zealand supply 42% of the world's kiwi fruit, earning $1.05 billion in exports for the country?

  • How the pineapple, first recorded in the English language in 1398, is now a $15 billion a year industry?

Do you see what your life is missing? Miss out no longer with Steve Askham's extraordinary tales of a life devoted to finding exotic fruits in the remotest corners of the world.

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Steve Askham 

Yes, he's the Author......but is he quite who you think he is..? 

Askham

Steve has spent 40 years in the international fruit trade. There is literally nobody else on Earth who knows more about how this critical section of human existence comes together to put that fruit in your bowl every day. 

And if you think about it, there could barely be a better cover story for someone with an alter ego and a secret life that takes him anywhere in the world at the drop of a Panama hat... without anyone looking twice at this sweet, innocent fruit expert...