April 3, 2023
understanding book marketing

Websites for Authors

Websites for Author

Websites for Authors are essential. In today's digital age, establishing a strong author brand is essential for success in the publishing industry.

And what better way to showcase your unique voice and literary talent than with a stunning website?

A well-designed and user-friendly author website not only serves as a virtual storefront for your books but also acts as a powerful tool to connect with readers, build a loyal fan base, and attract potential publishers.

Essential Pages Every Author Website Should Have

To create a comprehensive author website, there are several essential pages you should include:

  • Home page

This is the first page visitors see when they land on your website. It should provide a brief overview of your author brand and showcase your latest books or blog posts.
  • About page

This page gives readers an insight into your background, writing journey, and personal interests. It helps establish a connection with your audience and builds trust.
  • Books page

This page should feature information about your published books, including book covers, descriptions, and links to purchase them. You can also include reviews and testimonials from readers.
  • Blog page

A blog allows you to regularly publish fresh content and engage with your readers. It can include writing tips, author interviews, book recommendations, and updates on your writing projects.
  • Contact page

Make it easy for readers and potential collaborators to get in touch with you. Include a contact form, your email address, and links to your social media profiles.

Design Tips for an Eye-Catching Website

Design plays a crucial role in creating an eye-catching website that captures the essence of your author brand. Here are some design tips to consider:

  • Choose a visually appealing theme

Select a theme that complements your genre and author brand. Look for themes with clean layouts, attractive typography, and customizable options.
  • Use high-quality images

Incorporate high-resolution images that enhance your website's visual appeal. This includes book covers, author photos, and background images that reflect your genre.
  • Keep it simple

This page should feature information about your published books, including book covers, descriptions, and links to purchase them. You can also include reviews and testimonials from readers.

A website that speaks for you.

By creating a website that truly captures the essence of your author brand requires more than just a pretty template. It demands a strategic blend of creative design, compelling content, and effective marketing techniques. In this article, we will explore a range of tips and tricks to help you boost your author brand through a stunning website. From choosing the right theme and layout to optimizing your site for search engines and engaging your audience with captivating content, we've got you covered. So, let's dive in and unlock the secrets to website success in the world of authors!

The Importance of an Author Brand

Your author brand is your unique identity in the literary world. It represents your voice, style, and genre, and helps readers identify and connect with your work. A strong author brand not only distinguishes you from other writers but also builds trust and loyalty among your readers. It enables you to create a lasting impression and ensures that your audience knows what to expect from your books. Websites for Authors help readers find you.

Benefits of Having a Stunning Website

A stunning website offers numerous benefits for authors. Firstly, it serves as a central hub for all your online activities, allowing you to consolidate your presence and control your narrative. It provides a platform where you can showcase your books, share your writing journey, and engage with your readers. Additionally, a website allows you to establish yourself as an authority in your niche, giving you credibility and attracting potential publishers and collaborators. Furthermore, a well-designed website can generate revenue through book sales, affiliate marketing, and sponsored content.

Elements of a Successful Author Website

An effective author website involves careful consideration of various elements. Firstly, a visually appealing design that reflects your author brand. This includes choosing the right color scheme, typography, and imagery that align with your genre and target audience. Secondly, a user-friendly interface that makes it easy for visitors to navigate and find the information they are looking for. It should have clear and intuitive menus, a search feature, and well-organized content. Thirdly, your website should have compelling content that engages and captivates your readers. This includes well-written author bios, book descriptions, blog posts, and excerpts.

Choosing the Right Platform for Your Website

When it comes to building your author website, choosing the right platform is crucial. There are numerous options available, each with its own set of advantages and limitations. WordPress is a popular choice due to its flexibility, customization options, and extensive plugin library. It allows you to create a fully customized website that can grow with your author brand. Other options include Squarespace, Wix, and Weebly, which offer user-friendly interfaces and pre-designed templates for easy setup. These platforms are ideal for authors who want a quick and hassle-free website.

Great Looking and Performing Author Websites

By our Web Development Partner selectedshop
Websites are the foundation of an author's mythology. When someone hears your name, you want them to search and find you. You want them to follow that link on social media and be taken to your world.
Using Search Engine Optimisation you will be found more easily and can show the world want you want them to see. Having a great looking website aligned to your mythology is vital to success.
Learn more about author websites

Optimizing Your Website for Search Engines

To ensure your website reaches a wider audience, it is essential to optimize it for search engines. Here are some tips to improve your website's visibility in search engine results:

Keyword research:

Identify relevant keywords and phrases that your target audience is likely to search for. Incorporate these keywords naturally in your website's content, titles, headings, and meta descriptions.

High-quality content:

Create valuable and informative content that is relevant to your genre and target audience. This includes blog posts, book descriptions, and author bios. Search engines prioritize websites with high-quality, original content.

Page titles and meta descriptions:

Craft compelling page titles and meta descriptions that accurately describe the content of each page. These elements appear in search engine results and influence click-through rates.

Image optimization:

Optimize your images by using descriptive file names and alt tags. This helps search engines understand the content of your images and improves your website's overall visibility.

Internal linking:

Link related pages and blog posts within your website to create a hierarchical structure. This helps search engines navigate and index your website more effectively.

Building an Email List Through Your Website

Email marketing is a highly effective strategy for authors to engage with their readers and promote their books. Building an email list allows you to communicate directly with your audience and keep them informed about your latest releases, events, and exclusive content. Here are some tips for building an email list through your website:

Offer a valuable incentive:

Provide visitors with a compelling reason to subscribe to your email list. This can be a free e-book, exclusive content, or access to a private community.

Use opt-in forms strategically:

Place opt-in forms in prominent locations on your website, such as the sidebar, footer, or within blog posts. Make sure the forms are visually appealing and clearly explain the benefits of subscribing.

Segment your email list:

Divide your subscribers into different segments based on their interests, genre preferences, or engagement level. This allows you to send targeted emails that resonate with each segment.

Nurture your subscribers:

Regularly send valuable content to your email list, such as newsletters, blog updates, and sneak peeks of upcoming books. Engage with your subscribers and encourage them to interact with your emails.

Using Analytics to Track Website Performance

Monitoring your website's performance is essential to identify areas for improvement and track the effectiveness of your marketing efforts. Analytics provide valuable insights into visitor behavior, traffic sources, and conversion rates. Here are some key metrics to track:

Website traffic:

Monitor the number of visitors to your website, as well as the sources of traffic (organic search, social media, referrals).

Engagement metrics:

Track metrics such as bounce rate, time spent on site, and pages per session. These metrics indicate how engaged visitors are with your website and content.

Conversion rates:

Measure the effectiveness of your website in converting visitors into subscribers or book buyers. Track the performance of opt-in forms, book sales, and other conversion goals.

Popular content:

Identify your most popular blog posts, book pages, and other content. This helps you understand what resonates with your audience and create more of it.

DIY vs Hiring a Professional: Considerations for Building Your Website

When deciding whether to build your author website yourself or hire a professional, there are several factors to consider. DIY website builders are user-friendly and cost-effective, making them a popular choice for authors with limited budgets or technical skills. However, they may have limitations in terms of customization and functionality. Hiring a professional web designer allows you to create a unique and tailored website that perfectly reflects your author brand. They can provide expert advice, ensure optimal performance, and save you time and effort.

Examples of Successful Author Websites

Looking at successful author websites can provide inspiration and insights into effective design and content strategies. Here are a few examples of authors with stunning websites:

Neil Gaiman

- neilgaiman.com : Neil Gaiman's website showcases his distinct author brand through its dark and mysterious design. It features his latest books, blog posts, and a comprehensive events calendar.

J.K. Rowling

- jkrowling.com : J.K. Rowling's website immerses visitors in the magical world of Harry Potter. It includes interactive features, exclusive content, and a dedicated section for her charitable organization, Lumos.

Brandon Sanderson

- brandonsanderson.com : Brandon Sanderson's website is sleek and professional, reflecting his status as a bestselling fantasy author. It provides detailed information about his books, writing advice, and a vibrant fan community.

To sum up

A stunning website is a powerful tool for authors to boost their brand, connect with readers, and attract potential publishers. By carefully considering design, content, and marketing strategies, authors can create websites that truly capture their unique author brand. Whether you choose to build your website yourself or hire a professional, the investment in a stunning website is well worth it for long-term success in the publishing industry. So, start building your website today and unlock the secrets to website success in the world of authors!

The hybrid publishing model with DreamEngine

DreamEngine is an independent publishing house offering a bespoke hybrid publishing service to new and self-published authors.

My ambition is to make a co-publishing service that is reputable and which works for the author. I admit, it's a challenge because of the absolutely justified negativity surrounding vanity presses, and the difficulty in differentiating ourselves from the sharks. So we have to provide exceptional services and opportunities to prove who we are. Our aim is to be at the top of the list of the best hybrid publishers.

We do not accept every author and are honest about the commercial prospects for your book.

We'll give you the truth, even if it's not what you want to hear!

We will support and guide you through the whole process.

From helping you improve and develop your story to the final edit for publication.

With you every step of the way

We put a ten step book marketing plan in place. Along with – possibly the most important element of all - help and training in how to market yourself and your book.
You are assigned a personal editor, and we put a team of talented book design and book cover design specialists around you to produce the book that you, and your readers want.

I am a director of a film production company, a film producer, scriptwriter and story consultant. We will give you the best chance of getting your story on to the big screen.

We have partnerships with agencies, marketing companies, distributers and more. We understand how the positioning of your book in terms of genre, book categories, title, sub-title, cover design and back cover ‘blurb’ can be critical in raising the profile of your book, particularly in a digital marketplace and on social media. This is a major advantage for authors.

Are you ready to explore the benefits of working with one of the best hybrid book publishers?
Get in touch to find out more. It costs absolutely nothing to talk to us about your book, your plans and your hopes for the future.

Please start by submitting your work to us. This gives us a chance to find out about you and your story. We will then contact you for a free talk about how we might be able to benefit each other.

Author Submission

Essential Author Knowledge Seminars

  • Ten videos for success as an author

  • A complete course on Marketing

  • The Hero's Journey...(...to Market)

  • The Author Mythology

  • Understanding the Publishing Industry

  • Author tips, tricks Q&A

Access to all the video seminars on Essential Author Knowledge for just £20

30 day money back guarantee!

If these seminars do not change the way you act and think about yourself as an author, and bring results, I will give you your money back.

Read more about Book Marketing

In-depth articles on  book marketing. We offer a range of book marketing services to all authors.

More Posts

Understanding the Publishing Industry and what it is looking for.

I believe that it is important that every author has an understanding of the publishing industry. That is why we offer the Author Edition in our online training academy. Here you will learn everything you need to know about the industry and how to become the author that the industry wants. 

There are many skills needed to publish your book that you most likely do not need or want to learn, such as formatting your book. You will also need to create a cover and there are many technical aspects to this. You may feel you are happy and able to do this, but this is where authors do not understand nearly enough about publishing. 

For example, the title you choose is almost certainly selected on the basis of your artistic love of those words rather than giving any consideration to the impact that title, sub-title and the accompanying cover design will have on your ranking and sales out there in the commercial world. Getting these things wrong can kill your chances before you have even started. We use complex algorithms and software to test and rewrite a title to ensure it gets to the top of search strings and, for example, Amazon categories. Take a look at the marketing resources we offer our authors for a glimpse of what is required. 

You will also need an editor to work with you. No matter how good a writer you are, it is essential to have an experienced editor to read through your book. It is very easy to think that your book is perfect when it is not. 

In reality, if you want to make any sales, you will either have to embark on several training courses to learn how to format your book, design your book cover, be your own editor, and become an expert in publishing and book marketing. Or you will have to pay people to do these things for you. 

Hybrid Publishing FAQs