Traditional Publishing

This relatively new approach to book publishing offers a middle ground between traditional and self-publishing. It combines the benefits of both approaches, allowing authors to have more control over their work while still accessing professional services and support.
In a hybrid publishing contract, authors typically pay upfront fees to cover the cost of publishing, editing, design, and distribution. In return, they retain a greater share of royalties compared to traditional publishing deals.
One of the key advantages is the speed of publication. Unlike traditional publishing, which can take years from manuscript submission to book release, this option offers quicker turnaround times. This means authors can bring their books to market faster and start earning royalties sooner.
Another benefit is access to professional editing and design services. While self-published authors often have to rely on their own editing skills or hire freelancers, hybrid publishing companies provides access to experienced editors and designers who can help polish and enhance the quality of the book.

These terms do mean the same thing, but I prefer the term co-publishing as I think this best explains how this model works. The author and the publisher are agreeing to cooperate in the publication of your book. We become business partners, and you have a seat around the executive table of the publishing house, and the input and control that this status affords.

Publishing a book is not an easy process, there is a lot involved. When you decide to go down the self-publishing route you in effect become the publisher. This means learning everything there is to know about being a publisher!

While it may appear to be easy enough to self-publish, it is extremely hard to do it well, and almost impossible for a self-published author to make any sales. Yes, you can make a book and get a presence on Amazon; but that does not mean you are published. That’s like saying you can kick a ball forwards. You are therefore a footballer.

There is a huge misconception in many author groups that you should never pay a publisher to publish your book with screams of 'Vanity Publisher! Do not touch them with a barge pole!" The difference is the level of involvement the publisher will give you and – most importantly – the effort and options available for marketing your book.

How do you know if it is a good deal?

I believe it is right to pay a person for their expertise. We do this every day. So why should you not pay a publisher for theirs? The challenge is in finding a publisher that genuinely loves your work and would love to publish it, but is honest about the costs involved and the prospects for financial return. They should be realistic about the difficulties of breaking out, but offer their expertise and a range of services to help you succeed.

While offering numerous benefits, it is not without its challenges. One of the primary challenges is the upfront cost that authors need to bear. Unlike traditional publishing, where the publisher covers all the costs associated with publishing, this requires authors to invest their own money into the process. This can be a significant financial commitment, especially for authors who may not have a large budget. For this reason, it is critical to find a publisher who is honest and provides services that deliver value for your investment.

Another challenge is the blurred lines between this model and vanity publishing. Vanity publishing, also known as subsidy publishing, involves authors paying a publisher to produce their book without the rigorous vetting process associated with traditional publishing. Some book publishers may offer services that are more aligned with vanity publishing, making it important for authors to carefully research and choose a reputable publishing company.

Before deciding to go down this route, authors and publishers should consider several factors. Firstly, it's essential to evaluate the budget available for publishing. Authors are required to invest their own money, so it's crucial to have a clear understanding of the financial implications.
Secondly, authors should assess their goals and expectations for their book. If they are seeking complete creative control and are willing to take on the responsibilities of self-publishing, a good publisher will offer a package that simply supports you in self-publishing. We call this 'Assisted Self-Publishing'. However, if you want professional support and services while still retaining some control, co-publishing can be a viable option.

Do your research and read the small print.
The company's reputation:
See if the company has a good reputation with authors. Reputable hybrid publishers should be very clear in what they are offering. Do they have reviews from satisfied authors? Ask you see a full list of everything they offer. Make sure you check exactly what is included and what comes at additional cost. Look carefully at the wording and look beyond that to what it is likely to mean for sales. What is their marketing plan? This is the big one which firmly differentiates a reputable hybrid publisher from a shark.
The company's fees:
Be sure to understand the company's fees and what they are paying for. Read the contract carefully before signing it to make sure you understand all the terms and conditions.
If you are considering hybrid publishing companies, I recommend doing your research and talking to other authors who have worked with the publisher.
Ultimately, the decision of whether to go this route is a personal one.

Many authors have found success in the hybrid publishing model. One such example is Andy Weir, author of "The Martian." Weir initially self-published the book on his website, but after gaining a significant following, he signed a deal with a traditional publisher. "The Martian" went on to become a bestseller and was adapted into a critically acclaimed film.
Another success story is Hugh Howey, author of the "Wool" series. Howey self-published the first novella in the series, which gained popularity and attracted the attention of traditional publishers. He eventually signed a hybrid publishing deal that allowed him to retain creative control while benefiting from professional distribution and marketing support.

And, of course, there is my own success! I have made far more money from my co-publishing arrangement for my first two books than I ever could have done from the original traditional deal. Something like four times as much money, PLUS, it was through the co-publishing arrangement that I got my original understanding of the publishing industry and was able to sell my work to overseas agencies and to film production companies.

These success stories highlight the potential of this exciting new model to propel authors to new heights and reach a wider audience.